Salman Khan’s highly anticipated action drama ‘Sikandar’ is allegedly experiencing difficulties in maintaining momentum at the box office following its initial release. Despite being released during the traditionally successful Eid holiday period, the film is reportedly struggling to sustain its early pace, prompting concerns about its overall performance.
‘Sikandar’, directed by AR Murugadoss and featuring a notable cast including Rashmika Mandanna, Kajal Aggarwal, and Sathyaraj, apparently began with a promising start. However, subsequent days have seen a decline in earnings, which is allegedly less than expected given the film’s release timing and Salman Khan’s past successes.
The global performance of ‘Sikandar’ is said to be somewhat better, though it still falls short of the high expectations typically associated with Salman Khan films released during Eid. Industry observers are reportedly attributing this underperformance to mixed critical reception and lukewarm audience feedback.
The film’s attendance figures are allegedly concerning, with overall occupancy rates being notably low across all shows in India. While some shows are said to have performed slightly better than others, overall attendance is said to be underwhelming.
Adding to the challenges, ‘Sikandar’ is apparently facing competition from other films that have garnered significant attention. Despite these challenges, ‘Sikandar’ is reportedly managing to achieve certain milestones in its earnings.
The performance of ‘Sikandar’ highlights the evolving nature of audience preferences and the increasing competition in the film industry. Experts are suggesting that Salman Khan may need to adapt his approach to script selection to maintain his position in the market.
